Enabling users with an easier routine consultation program - A solution design case study

Authored by Hubiyan - Product designer, solutionist & design advocate


“Some users have chronic conditions which require them to consult a doctor for routine checkups. We need to develop a user flow for users to enroll in an online consultation program offered within the app, helping them with easy online consultations and free medicine delivery.”

1. Problem definition

1.1 Identify members that sign up to the app and suffer from a Chronic condition (i.e. diabetes, hypertension, high cholesterol)

1.2 Get them to sign up and utilize the Chronic Disease Management Program

Based on the above ideas we have 2 perspectives of the solution

Perspective 1 Goals Measurement points
Business Decrease claims, increase profit 1. Signed ups and utilization of Chronic disease management program (****)
  1. Overlap of signed up users who make claims | | User standpoint | **1. Telemedicine
  2. Deliver medicine ——————————**

2. Research

Based on the above standpoints and considering health, wellness, and user privacy, there needs to be an emotional connection with the user to truly empathize and provide value. Thus research goals are:

Hence the following research methods are most preferred:

User interviews

As the user interviews were based on personal and sensitive topics, those cannot be displayed here. However, the data analysis based on the interviews can be presented as follows: