QR based transfer | Split payments | Group Payments

1/6. Project Overview 🔍

A reputed bank in the UAE aimed to expand its customer base by appealing to younger users, specifically those aged 18 to 25. The project involved designing an MVP for a neo banking application tailored to UAE demographic, focusing on intuitive and convenient features that encourage engagement and interaction among users.

2/6. Problem Statement ⁉️

The bank needed to attract a younger customer base and increase their engagement with the bank's services. The challenge was to design a neo banking application with features that resonate with the target age group, making banking easy, quicker and intuitive.

3/6. Goals 🎯

• Develop an MVP with features that cater to the needs and preferences of users aged 18 to 25.
• Ensure the app is intuitive and easy to use.
• Create a solution that caters the need of the users and become a conversation among them.
• Differentiate the app from existing competitors in the UAE market.

4/6. Design Process 👇🏻

Discover & Define 🔦

4.1 Problem Analysis

Understanding the unique banking needs and behaviors of the target demographic was crucial. Young users often seek convenience & speed in their financial interactions.

4.2 Research